And now, the Airwrap 2.0 is positioned to be the most important beauty launch of 2022. And as imitation is the sincerest form of flattery, an entire copycat category of ‘ Dyson dupes ’ emerged in world hairstyling, since Dyson’s line of hair tools are so elusive.Įver since its launch in 2018, the Dyson Airwrap has garnered rave reviews from professionals and beauty enthusiasts, countless awards and a general reputation for being one of the most innovative and effective hair tools in recent memory, second only to another Dyson tool, the Dyson Supersonic hair dryer.
I’m not prone to hyperbole, but it wouldn’t be untrue to say that the Airwrap completely revolutionized how we think about styling our hair - and turned just finding one to purchase into a competitive sport. Why is Everyone Obsessed with the New Dyson Airwrap 2022? Sign up for WWD’S The Essentialist newsletter to get the scoop on the best in beauty and style with in-depth reviews of exciting new releases and buyer’s guides to find the products you need to try ASAP.
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